About Arjan

Arjan Eenkema van Dijk, Founder and President of InspireShift

Arjan is the founder of InspireShift, a leadership development company which she started about 10 years ago. Her company focuses on executive, career coaching and organizational development. Arjan is a certified executive coach, a sought-after speaker, and engaging facilitator. She adeptly collaborates with the Human Resources departments of major corporations and also engages with leaders on an individual basis. Arjan partners with C-suite executives, senior leaders, high potential middle level managers, and founders of start-up organizations to define and attain their leadership and business objectives.

Her clients call her inspiring, insightful, and motivating.

Building a deeply personal rapport with each client, Arjan helps to advance her client’s already highly respected career to one that is both impactful and personally gratifying. She supports her clients to develop an authentic leadership style and increase their leadership effectiveness as well as the effectiveness of the teams and the organizations they manage. Often, she serves as a sounding board for executive leadership.


With a global reach, she engages with companies as well as private individuals.  Arjan has worked with clients in companies of all sizes – from small businesses to Fortune 500 companies and multinationals, including Goldman Sachs, Morgan Stanley, Proctor & Gamble, Avon, the United Nations, MasterCard, R/GA Advertising, New York Hospital, BlackRock, Pearson Publishing, UBS, Deloitte Consulting, Save the Children, Bank of America Merill Lynch, CalAtlantic Homes, Ernst & Young, Citibank, the United States Navy, McCann HumanCare Advertising, Harman International, and Leo Burnett, among others. Her clients span a diverse range of fields, including financial services, marketing, law, education, consumer goods, advertising, healthcare, retail, publishing, and not-for-profit.

Coaching Style

Arjan builds a highly personal rapport with each client and combines a strategic, results oriented approach with a deep level of compassion. Her strategies are based upon the latest research. Through a dynamic dialogue and partnership, she helps her clients to develop clearly defined and manageable objectives, create concrete plans, access new tools, and take the steps necessary to achieve their desired goals. She focuses on her client’s distinctive strengths, creates awareness around opportunities for growth and identifies areas for development to advance a client’s full leadership potential. Uniting her straightforward, goal-oriented approach with an intuitive and organic style, she uniquely accelerates and deepens the process of achieving her clients’ vision through creativity, positive energy, humor, and a deep knowledge of business environments and career development. Clients look forward to their meetings as a time to reflect and create new thinking.

Corporate Background

Arjan has more than 20 years of experience in corporate and non-profit leadership positions.  As an international marketing executive with the HRI Group of Companies, whose brands include Leading Hotels of the World and Prima Hotels, Arjan held global marketing and communications responsibilities, leading an international sales and marketing staff and representing hundreds of hotel properties worldwide. Her marketing and communication expertise is a strength that she consistently incorporates in her coaching to benefit her clients in attaining their goals.

Credentials and Education

Arjan earned an MBA from one of the premier universities in the Netherlands, University of Groningen. She received her coaching certification from New York University and is accredited by the ICF (International Coach Federation), the foremost global coaching organization. In addition, she has advanced certifications in executive, business and career coaching and is a certified practitioner of many personal and leadership assessment tools, such as the Meyers-Briggs Type Indicator (MBTI), the Strong Interest Inventory, the Hogan Leadership Assessments, and the Clark-Wilson 360.

Board and Leadership Positions

Arjan has a record of contributing to her community. Currently, she serves on the Advisory Council for the Stanford University Clayman Institute for Gender Research and its Center for the Advancement of Women’s Leadership. She is co-chair of the Women’s Entrepreneur Network and her commitment to education is evidenced through her various leadership roles at academic institutions. As a coaching expert, she partners with iRelaunch, a national return-to-work organization, where she facilitates groups for professionals returning to the workforce after a career break. In 2009, Arjan co-founded “Lives in Transition”, a career networking and support group in the New York metropolitan area, as a timely response to the economic downturn, helping more than 1,000 people during this challenging phase in the job market. Previously, she served for more than a decade on the New York Board of CASA (Court Appointed Special Advocates), a national organization advocating for the safety and well-being of foster children. She worked with the victims of the September 11 World Trade Center attack and facilitated bereavement groups for children.


Arjan Eenkema van Dijk
President and Founder InspireShift, LLC

What Clients say about Arjan

Arjan is an exceptional coach who is raising the bar on executive coaching. Her insight and ability to help bring revelation to an area of focus quickly is remarkable. She gets it! “
Maria C. – Marketing Executive

“She possesses a unique combination of intelligence, caring, commitment, humor, insight and persistence. Arjan is a master coach among coaches.”
Kathryn K. – Lawyer
“Arjan has a “head and heart” – A coach with an extraordinary breadth of experience, combined with a genuine care about the success of her clients.”
Patrick D. – Division President

“Arjan is an expert in her field, with the added gift of personality and genuineness that is often hard to find. I would recommend her to any entrepreneur who is launching a new company, running into a road block or finds himself at a transition point.”
Dan C.- Business Owner
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